Profitability
Which clients make money and which quietly cost it: contracted revenue, absorbed cost, idle time and the servicing gap.
Guides
Client profitability for marketing agencies
How to measure client profitability from contracted revenue and absorbed labor cost, with worked tables, benchmarks and what to do with a loss-making account.
Agency utilization and capacity planning
How to calculate agency utilization rate, set targets by role, compute team capacity in hours, and decide when to hire or use contractors.
Blog posts
Agency operating software
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