About
We are building the best software in the world
for running an agency.
Verbial exists so agency owners can work the way they want to work, build the business they want to build, and know exactly how it is doing while it is happening. It came out of nearly a decade of running our own agencies on a stack that never managed any of the three.
Why it exists
The questions an owner should never have to guess at.
Is it time to hire, or time to let someone go? Is that department carrying the agency or being carried by it? Which clients are worth renewing, and which have quietly cost you money all year? Every owner gets asked these by their own business, usually at the worst possible moment.
Ty, our founder, spent nine years running agencies without a straight answer to any of them. The stack grew every quarter. A CRM that knew nothing about hours, a time tracker that knew nothing about invoices, a proposal tool that knew nothing about either, and a spreadsheet doing the work of pretending they agreed. Every tool had its own login, its own version of the numbers and its own way of doing things, and the owner was the one holding it all together. The view into margin, profitability and utilization was still close to nothing.
So we built the thing we could not buy. Verbial ran multiple seven and eight figure agencies before it was ever software anyone else could get hold of, and it is still built inside an agency that depends on it every day.
Going from six figures to seven is hustle. Going from seven to eight is process. Verbial is the process.
What we believe
Four things we do not trade away.
Every decision is made by someone who has to live with it on Monday morning. If it does not make running an agency easier, it does not get built.
Retainers, projects, hourly, pass-through, departments, brands, a billing model that changes mid-engagement. The software bends to how you work, so you never have to reshape the business to fit the tool.
The proposal, the hours worked against it, the invoice it produced and the margin it left all live in the same system. Nothing falls between tools and nobody sits in the dark waiting for someone else to go look it up.
Margin, profitability and utilization while the month is still running, not six weeks after it ends. Every figure traces back to the entries behind it, so you can see exactly where it came from.
The journey
From running agencies to building the software.
Who is building it
Operators who still run agencies.
Verbial is built inside an agency that runs on it, so what gets fixed next is whatever got in the way of running a real business last week.
Has run multiple seven and eight figure agencies on Verbial, and still runs agencies today. Spent nine years trying to make other people’s tools fit an agency before building the one that finally did.