GoHighLevel alternative for marketing agencies

HighLevel runs your clients' campaigns. Verbial runs your agency: the pipeline, the proposals, the hours and the margin behind them.

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The short answer

Where GoHighLevel stops.

An all-in-one funnel and automation platform sold to agencies to resell. Enormous surface area, and most of it is marketing delivery rather than running the agency itself.

Verbial and GoHighLevel do different jobs. HighLevel is marketing automation you resell to clients: funnels, SMS, email and a CRM per client; Verbial runs your own agency, from pipeline and proposals to time, invoicing, margin and client reporting, and many agencies run both.

What GoHighLevel does well

A complete marketing automation stack to resell: funnels, websites, SMS, email and reputation.
SaaS mode with white-label branding and rebilling to sell as your own product.
Unlimited users and contacts on every plan, plus an active community.

What changes with Verbial

HighLevel runs your clients' campaigns. Verbial runs the agency behind them.
Your pipeline, not your clients'. The CRM tracks the retainers you are trying to win.
Know which clients fund the agency. Cost stays with the people who should see it.
Keep both. Clients keep their sub-accounts, you run the agency here.

Side by side

Verbial against GoHighLevel.

Agency workflowWith VerbialWith GoHighLevel

Who the CRM is forThe agency's own prospects and clientsEach client's leads, in a sub-account per client

Marketing automation for clientsNot what Verbial doesFunnels, websites, SMS, email, reputation

ProposalsNative: packages, clauses and the invoice on approvalDocuments and contracts for the client's sales process

Time tracking and retainersTimer, timesheets, retainer pacing by department, overagesNot a HighLevel feature

InvoicingRetainers in advance, overages, hourly, media pass-throughInvoices and recurring payments for the client's customers

ProfitabilityMargin from contracted revenue and absorbed costNot a HighLevel feature

Client reportingWhite-label reports and portal under your brandDashboards inside each sub-account

White labelSee current plans for branding availabilityWhole platform and mobile app on Agency Pro and above

Resale and rebillingNot a resale productSaaS mode with rebilling of phone and email usage

Pricing basisPer full seat, with a three-full-seat minimumFlat monthly price, unlimited users, plus usage fees

Choose GoHighLevel if reselling a marketing platform to your clients is the business model. Choose Verbial to run the agency behind it.

Modules

The parts that take over from GoHighLevel.

3 deals won todayCRMSee next quarter's recurring revenue and hand won clients to delivery with nothing lost on the way.CRM for marketing agencies →Drafted by AIProposalsLet AI draft the proposal from the discovery call and your packages, then turn their yes into revenue.Proposal software for marketing agencies →38.2% marginProfitabilitySee which clients actually make you money, and price the next renewal from evidence.Profitability software for marketing agencies →

Common questions

Is Verbial a GoHighLevel alternative?

Only if you wanted HighLevel to run your own agency. HighLevel is marketing automation you resell; Verbial runs the agency itself. Many agencies use both.

Can Verbial run client funnels, SMS or email campaigns?

No. Verbial sends your own sequences to your own prospects and transactional email to clients, not campaigns on a client's behalf.

Can I bring leads from a HighLevel form into Verbial?

Yes, for the agency's own leads. A HighLevel form can send each new lead into your Verbial pipeline (beta), de-duplicated and followed up like a lead from your website.

How does the price compare?

Compare current agency plans, seats and add-ons on the pricing page.

Try Verbial next to GoHighLevel for a billing cycle.

Bring your data across, keep the old tool read-only, and compare the numbers on real work.

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