Coverage reports

Agency management software for PR firms

PR is sold as a monthly retainer and judged on coverage, which means the report your client reads has nothing to do with the hours your margin depends on. Verbial keeps both in one place: a branded coverage report, and a retainer that paces itself against the time actually spent.

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Why it matters

You get judged on placements and paid on retainers, and the two are tracked in different tools.

Coverage reporting eats delivery time.

A junior spends a day a month rebuilding the same deck in a spreadsheet and a slide tool.

Nobody notices the over-serviced account.

A demanding client absorbs double the hours and it only surfaces at renewal, if at all.

The report carries someone else's logo.

The one artifact the client actually reads is branded by a reporting vendor, not by you.

What changes

What changes for PR agencies

The report writes itself: Coverage goes out on schedule, under your brand. Nobody loses a day rebuilding a deck.
No account eats the month: You see it running hot in week two, not at renewal.
Renewals get easier: Clients see what the retainer bought. That is the conversation that renews it.
New business moves faster: Your best coverage is always ready to show. No pitch starts from scratch.

Modules that matter most

The parts PR agencies lean on.

Client reportingCoverage, reach and sentiment under your brand, refreshed automatically.See client reporting →Time trackingRetainer pacing by department, warned at 85% while you can still act.See time tracking →ProfitabilityWhich accounts fund the agency and which get quietly re-priced.See profitability →

Common questions

Can Verbial track media placements and coverage?

Yes. Coverage reports carry outlet, link, date, reach and sentiment, with domain metrics fetched automatically. They render as a branded report and as a public showcase you can send to prospects.

Does it handle retainers with hours that vary month to month?

Yes. The retainer is a fixed monthly amount with an allocation of hours by department. Overages are quoted and pre-paid before the extra work happens, rather than argued about afterwards.

Can freelance journalists or contractors log time?

Yes, as members with a cost rate. Their hours flow into pacing and profitability, and they never see rates, revenue or anyone else's cost.

Other disciplines

The same system, different vocabulary.

SEO agenciesRankings move slowly and clients get nervous. Show the work and the trend line in the same report.Social and contentHigh-volume deliverables, thin margins. Price per asset and know when a client crosses the line.Paid mediaMedia spend flows through your books. Keep it out of your revenue and out of your margin.

Built for how PR agencies actually bill.

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