Pass-through

Agency management software for paid media agencies

Paid media agencies look twice their real size on paper, because client ad spend runs through the same bank account as the fee. Verbial bills media as pass-through, keeps it out of revenue, and reports gross profit on the fee, which is the only number that pays your team.

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The problem

Pass-through spend inflates revenue and hides how thin the fee margin actually is.

Revenue that is not yours.

A million in billings and a hundred thousand in fee, reported as if they were the same thing.

Cash flow risk on client spend.

You front the media, the client pays in thirty days, and one late payer takes the month with it.

Percentage-of-spend is hard to bill.

The fee changes every month and someone recalculates it by hand.

How it works here

How paid media agencies set Verbial up

Pass-through billing
Media is invoiced as pass-through, separate from fee revenue, so profitability reads on the fee alone.
Percentage-of-spend fees
Fees calculated against actual spend per period, invoiced automatically with the spend statement attached.
Media gross profit
Campaign revenue minus vendor and influencer payments, reported per project.
Payment terms
Media invoiced in advance with a pay link, so you are not banking the client's ad budget.

Modules that matter most

The parts paid media agencies lean on.

InvoicingPass-through and percentage-of-spend billing, separated from fee revenue.See invoicing →ProfitabilityMedia gross profit per campaign, and fee margin on its own.See profitability →Client reportingSpend, results and fee in one branded report.See client reporting →

Common questions

How does Verbial handle client ad spend?

As pass-through. It is invoiced and reconciled, but excluded from revenue and from profitability, so your margin is calculated on the fee. Media gross profit is reported separately per campaign.

Can I bill a percentage of spend?

Yes. Set the percentage on the client and the fee is calculated from actual spend for the period, invoiced with the statement that supports it.

What about influencer and vendor payments?

They sit against the campaign as cost, so campaign revenue minus those payments gives you media gross profit per project rather than per agency.

Other disciplines

The same system, different vocabulary.

PR agenciesPlacements are the deliverable, but hours are what you sell. Report on coverage without losing the retainer math.SEO agenciesRankings move slowly and clients get nervous. Show the work and the trend line in the same report.Social and contentHigh-volume deliverables, thin margins. Price per asset and know when a client crosses the line.

Built for how paid media agencies actually bill.

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