Agency management software for paid media agencies
Paid media agencies look twice their real size on paper, because client ad spend runs through the same bank account as the fee. Verbial bills media as pass-through, keeps it out of revenue, and reports gross profit on the fee, which is the only number that pays your team.
Why it matters
Pass-through spend inflates revenue and hides how thin the fee margin actually is.
A million in billings and a hundred thousand in fee, reported as if they were the same thing.
You front the media, the client pays in thirty days, and one late payer takes the month with it.
The fee changes every month and someone recalculates it by hand.
What changes
What changes for paid media agencies
- Revenue reads true
- Client ad spend stays out of it. You are measured on the fee you earn.
- Fees keep up with spend
- Percentage fees follow real spend, and go out with the statement attached.
- Know what you keep
- Gross profit after vendor and creator payouts, campaign by campaign.
- Never bank the client's ad budget
- Media is billed ahead with a pay link. Your cash stays yours.
Modules that matter most
The parts paid media agencies lean on.
Common questions
How does Verbial handle client ad spend?
As pass-through. It is invoiced and reconciled, but excluded from revenue and from profitability, so your margin is calculated on the fee. Media gross profit is reported separately per campaign.
Can I bill a percentage of spend?
Yes. Set the percentage on the client and the fee is calculated from actual spend for the period, invoiced with the statement that supports it.
What about influencer and vendor payments?
They sit against the campaign as cost, so campaign revenue minus those payments gives you media gross profit per project rather than per agency.
Other disciplines
The same system, different vocabulary.
Built for how paid media agencies actually bill.
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