Multi-department

Agency management software for full-service agencies

In a full-service agency the retainer is one number and the work is six departments deep, which is why nobody can say which service line is profitable. Verbial splits every allocation by department and reconciles all of it to the same totals, so the answer takes a minute rather than a quarter.

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The problem

One retainer, six departments, and the profitable ones are subsidizing the rest.

Department margin is guesswork.

Creative and paid share a client and a retainer, and nobody can separate what each one earned.

Cross-department scope creep.

The social team picks up the design work, and it never appears as an overage.

Reporting is six tools deep.

Each service line reports in its own format, so the client gets a stapled document.

How it works here

How full-service agencies set Verbial up

Departments first
Every allocation, every hour and every invoice line carries a department. Everything else follows from that.
One retainer, split
The monthly amount is divided across departments, and pacing runs per department rather than per client.
One report, all lines
Coverage, SEO, social and paid on a single branded report, so the client reads one document.
Director visibility
Directors see budgets and revenue for their department. Cost and margin stay with admins.

Modules that matter most

The parts full-service agencies lean on.

Time trackingAllocations and pacing per department, not just per client.See time tracking →ProfitabilityMargin by department and by client, reconciling to the same totals.See profitability →Client reportingEvery service line in one branded report.See client reporting →

Common questions

Can I see profitability by department?

Yes. Every table in profitability can be read by client, project, department or person, and all four reconcile to the same totals. Departments are the primary split.

How do I split one retainer across service lines?

Set an allocation per department when you configure the client. Pacing, usage statements and reports all run per department, so you can see which line is over.

Who sees what in a larger agency?

Members see their own hours. Managers see team hours and approvals. Account managers see budgets and revenue. Directors see their department. Only admins see cost, salary and margin.

Other disciplines

The same system, different vocabulary.

PR agenciesPlacements are the deliverable, but hours are what you sell. Report on coverage without losing the retainer math.SEO agenciesRankings move slowly and clients get nervous. Show the work and the trend line in the same report.Social and contentHigh-volume deliverables, thin margins. Price per asset and know when a client crosses the line.

Built for how full-service agencies actually bill.

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