Run every agency you own from one place.
One account for the whole portfolio. Each agency keeps its own brand, clients and invoices. Verbial is agency holding company software. It gives every agency you own a multi-brand CRM, proposals, time tracking, invoicing, client reporting and profitability in one account. Each agency keeps its own clients, pipelines, branding and invoices. Your team signs in once, and you see margin by client and by person across the whole group.
An illustration, not a customer.
Who it's for
For groups that own more than one agency.
Several agencies under one owner, each still trading under its own name.
Two or three agencies, run by the same people and the same finance team.
A second brand for a new market or a partner. Not a second set of tools.
Why it matters
Every new agency usually means a new CRM, time tracker and invoicing tool.
No second CRM, time tracker and invoicing tool when you buy or start an agency.
People who work across agencies sign in once.
Margin by client and by person, across every agency, in one account.
CRM
What is a multi-brand CRM?
A multi-brand CRM keeps the contacts, companies, deals and pipelines of several brands in one system, so each agency sells under its own name without a separate CRM. In Verbial, every brand has its own pipelines and records, and every list filters by brand.
- Limit a rep to the brands they sell for. Admins see every brand.
- Share a pipeline between two brands when they sell together.
- Group pipeline reports by brand, and point a dashboard widget at one brand, a few or all of them.
- On Pro, set commission rates and payout rules for each brand.
Time tracking
How do I track time across multiple agencies?
Use one time tracker for the whole group. In Verbial, each person has one timesheet and logs time to any client they work on, whichever agency owns it. The hours, and their cost, land on that agency's client.
- Shared cost rates and payroll costs, so a borrowed strategist costs the client they worked for.
- Retainer budgets and pacing per project, in every agency.
- People who only log time can use a $9/mo contributor seat.
Invoicing
Can one account invoice for several agencies?
Yes. Each invoice belongs to one brand and carries that brand's name, logo and payment details, and a client is only invoiced by the brand it belongs to.
- Proposals, the client portal, reports, booking links and forms show only the brand that owns them.
- Each brand can use its own domain and sending address.
- Invoice numbers run in one sequence across the account.
How it works
Add each agency as a brand. Run it with everything else.
- Add a brand
Name it in settings. Each brand after the first is an add-on to your plan.
- Give it its own identity
Its logo, color, domain, sending address and bank details.
- Bring its data over
Moving from HubSpot? The importer can route each record to a brand by a brand property or by its deal pipeline.
- Work in one brand or all of them
Deals, proposals, invoices, clients and projects each filter by brand.
What each brand gets
Separate where clients look. Shared where your team works.
- Clients and projects
- Contacts, deals and pipelines
- Proposals under its own name and branding
- Invoices with its own logo and payment details
- Client portal, reports, booking links and forms, under its name and domain
- Its own sending address for email
- Your team, with one login each
- Time tracking and timesheets
- Cost rates and payroll costs
- Service items, offered by the brands you choose
- Pipelines, when you want two brands to share one
Limit a rep to the brands they sell for. Admins see every brand.
Profitability
Know which clients make money, across every agency.
Every agency's clients sit in the same profitability view. See margin by client and by person while the month is still running, then run client P&L for one brand or the whole group.
Which accounts carry the group and which ones quietly lose money.
Who delivers the margin, even when they work across agencies.
Limit the report to one agency, or run it for all of them.
Compared
Every agency, without a second subscription.
Compiled from public documentation and list pricing, checked 2026-10-30. Tell us if something changed and we will correct it.
Sources
- Productive: multiple subsidiaries (Ultimate plan)
- Productive: pricing
- Productive: creating an invoice
- Productive: how billing and seats work
- Pipedrive: multiple company accounts
- Pipedrive: invoicing
- Pipedrive: how pricing works
- Pipedrive Marketplace: Timely time tracking
- Attio: billing per workspace
- Attio: pricing
- Attio Apps: Stripe Invoicing (third party)
- HubSpot: manage your brands with HubSpot Brands (checked Nov 10 2026)
Pricing
One brand comes with every plan.
Each extra brand is $50 a month, or $41 a month billed yearly. No platform fee and no seat minimum: you pay per seat, starting with one. Enterprise sets its brands in the contract.
See plans and pricing →Example
Harbor Group: three agencies, one account.
An illustration, not a customer.
Media relations retainers. Its own domain, signer and bank details.
Social retainers, sold by its own reps, who see only Tidewater.
SEO projects, staffed partly by Harbor PR's strategists.
The strategists log time to Lantern's clients with the same login. Their cost lands on those clients, so Lantern's margin is real, not flattered by borrowed hours.
Common questions
Can one CRM handle multiple agencies?
Yes. In Verbial each agency is a brand in one account, with its own contacts, companies, deals and pipelines. Reps can be limited to the brands they sell for, and admins see every brand.
Can my staff work across agencies?
Yes. Each person has one login and can belong to several brands, and their time lands on whichever client they work for. Admins see every brand; you can limit other roles to the brands they work in.
Do clients see my other agencies?
No. Proposals, invoices, the client portal, reports, booking links and forms show only the brand that owns them, on that brand's own domain when you set one.
How does HubSpot handle multiple brands?
HubSpot's Brands add-on works with Marketing Hub Enterprise, with one add-on per brand, up to 100. Contacts can belong to several brands, and campaigns, forms, marketing emails, dashboards and reports can be assigned to one. Verbial adds the delivery side to each brand: time tracking, invoices, client reports and margin.
Can I move several brands over from HubSpot?
Yes. The HubSpot importer can route each contact, company and deal to a brand, by a brand property or by the deal's pipeline. Records that belong only to brands you don't bring over are left out.
What does an extra agency cost?
One brand comes with every plan. Each extra brand is $50 a month, or $41 a month billed yearly, on Basic and Pro. Enterprise sets its brands in the contract.
Can I keep each agency in its own account instead?
Yes. One person can belong to several separate accounts and picks one when they sign in. Each account is billed on its own, and margin is not combined across them.
Which numbers can I see across every agency?
Margin by client and by person covers every brand's clients. Pipeline reports group by brand, and client P&L runs for one brand or all of them.