Volume pricing

Agency management software for social and content agencies

Content agencies sell volume, and volume is where margin quietly disappears: one more revision round, one more asset outside scope, repeated across thirty clients. Verbial prices the work as packages and warns you when a client has spent what they paid for.

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The problem

The scope is a number of assets. The cost is an unbounded number of revisions.

Revisions are the whole margin.

Two extra rounds on a video shoot can turn a profitable month into a loss and nobody logs it as scope.

Deliverables are counted in a spreadsheet.

Nobody can say with confidence how many posts a client is owed this month.

Freelancers cost more than they look.

Contractor invoices arrive after the client has been billed, so the real margin is a surprise.

How it works here

How content agencies set Verbial up

Packages
Assets, posts and videos as reusable service items with a price each. The proposal assembles from them, so scope is explicit.
Overages, pre-paid
When a client wants more, it is quoted and paid before the work starts. The monthly cap rises, then resets.
Contractor cost
Freelancers carry a cost rate, so gross margin per client is right even when the invoice arrives later.
Approvals
Weekly approvals and locked periods, so the hours behind a delivered asset are settled before you bill.

Modules that matter most

The parts content agencies lean on.

ProposalsPackages and scope tables that make the asset count explicit.See proposals →InvoicingOverages quoted and pre-paid, so extra work is paid work.See invoicing →ProfitabilityGross margin per client after contractor cost, not before it.See profitability →

Common questions

Can I price per deliverable rather than per hour?

Yes. Packages are priced service items: a reel, a blog, a shoot day. The retainer buys a set of them, and time tracking runs underneath so you still know what each one really cost.

How do I stop revision creep?

Put the revision count in the package and the overage terms in the agreement. When a client crosses it, the overage is quoted from the same catalog and paid before the round starts.

Does it handle contractors and freelancers?

Yes. Contractors are members with a cost rate and no visibility into client revenue. Their hours land in pacing and their cost lands in margin.

Other disciplines

The same system, different vocabulary.

PR agenciesPlacements are the deliverable, but hours are what you sell. Report on coverage without losing the retainer math.SEO agenciesRankings move slowly and clients get nervous. Show the work and the trend line in the same report.Paid mediaMedia spend flows through your books. Keep it out of your revenue and out of your margin.

Built for how content agencies actually bill.

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