Ahrefs built in

Agency management software for SEO agencies

SEO retainers churn in month four, when the client stops seeing movement and starts asking what they are paying for. Verbial puts the ranking trend and the hours delivered on the same branded report, so the answer is on one page rather than assembled by hand every month.

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The problem

Results lag the work by months, so the report has to carry the relationship in the meantime.

Reporting is a monthly tax.

Pulling Ahrefs, Search Console and Analytics into a deck costs a day per client, every month.

Technical work is invisible.

Hours went into crawl fixes and migrations that no ranking chart will show for a quarter.

Cheap retainers hide their cost.

The $2,500 account that takes twelve hours a month is losing money and nobody has done the sum.

How it works here

How SEO agencies set Verbial up

Ahrefs connected
Domain rating, traffic and backlinks refresh daily inside the client report. Nothing your team wrote is overwritten.
Departments
Technical, content, digital PR and local. Hours pace against the allocation for each, so you can see where the retainer actually went.
Report cadence
Monthly reports scheduled from your own sending domain, with a written summary of what moved and why.
Profitability
Real cost per client against contracted revenue, which is how the small retainers get re-priced with evidence.

Modules that matter most

The parts SEO agencies lean on.

Client reportingRankings, traffic and backlinks refreshed daily, on your domain.See client reporting →ProfitabilityReal margin per client, so cheap retainers get caught early.See profitability →Time trackingTechnical hours logged against the department that did them.See time tracking →

Common questions

Which SEO metrics are pulled automatically?

Domain rating, organic traffic and backlink counts from Ahrefs, refreshed daily. Anything your team writes into the report, like commentary or priorities, is never overwritten by a refresh.

Can I white-label reports for resellers?

Yes. Reports, the client portal, proposals and invoice emails all run on your own domain with your fonts, palette and logo. Platform branding is hidden.

How do I prove value in the months before rankings move?

Put retainer usage next to results in the same report. The client sees the technical hours, content shipped and links earned, alongside the trend line that has not turned yet.

Other disciplines

The same system, different vocabulary.

PR agenciesPlacements are the deliverable, but hours are what you sell. Report on coverage without losing the retainer math.Social and contentHigh-volume deliverables, thin margins. Price per asset and know when a client crosses the line.Paid mediaMedia spend flows through your books. Keep it out of your revenue and out of your margin.

Built for how SEO agencies actually bill.

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