Profitability software for marketing agencies
Most agencies find out a client was unprofitable a year too late. Verbial compares what each client actually paid against what your team actually cost, so you can see which relationships fund the agency, which ones to re-price at renewal, and how much capacity you have before the next hire.
14-day trial. No card, no sales call. Your workspace is ready in a few minutes.
If both sides of the equation are hours times a rate, over-servicing looks like revenue and idle time disappears.
- Margin you can trust. Real revenue against real payroll, not hours multiplied by a rate you hoped to charge.
- Know before you hire. Idle capacity is on its own line, so you can see whether the next hire is needed or the work is mis-sold.
- Re-price with evidence. See exactly how much free work each client is getting, and walk into the renewal with the number.
Add the CRM and each client's margin sits beside the deal that sold it. Renewal pricing starts from evidence.
What it does
Revenue is the contract
Retainer plus pre-paid overages, straight-lined across the period.
Cost is absorbed, not multiplied
Salaried cost at standard capacity. The remainder is reported as idle.
Per client, project, department, person
Every table reconciles to the same totals.
Servicing gap
Value delivered minus contracted revenue, per client.
Media gross profit
Campaign revenue minus influencer and vendor payments, per project.
Data health
Every client with no contract and every person with no cost, named.
Which plans include profitability?
| Plan | From | Profitability |
|---|---|---|
| Free | $0/mo | Add-on, $59/mo |
| Starter | $79/mo | Add-on, $59/mo |
| Growth | $249/mo | Included |
| Scale | $649/mo | Included |
Annual billing is about 17% lower. Configure your price.
Works with
- Time tracking: Add invoicing and approved hours become invoice lines for hourly clients and usage statements for retainer clients.
- Invoicing: Add time tracking and hourly invoices pull from approved entries. Delete a line and the entries return to unbilled.
- Harvest alternative for marketing agencies
- Productive.io alternative for marketing agencies
- GoHighLevel alternative for marketing agencies
- Utilization rate, defined
- Realization rate, defined
- Unbilled work (WIP), defined
- Blended rate, defined
- Integrations
Questions
How do you calculate marketing agency profitability?
Take contracted revenue per client per period (the retainer plus any pre-paid overage), subtract fully loaded labour cost attributed to that client (hourly staff at hourly cost, salaried staff at a stable monthly rate spread across logged hours) and any media pass-through cost, and report unabsorbed salary as idle time rather than hiding it in client costs.
Who can see margins and salaries?
Admins only. Account managers and directors see revenue and budgets. Members and managers see hours only.
Does it need payroll data?
It needs a fully loaded cost per person, entered per person with an employer burden multiplier. People with no cost configured are named on the data health panel rather than costed at zero.
Agency operating software
Start with profitability. Add the rest when it earns its place.
See the operating software that agencies built to scale themselves.
14-day trial. No card, no sales call. Your workspace is ready in a few minutes.