38.2% margin

Profitability software for marketing agencies

Most agencies learn a client was unprofitable a year too late. See profit per person, per department, per project and per client while the month is still running, and re-price with evidence at renewal.

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Why it matters

Margin takes a week to dig out of a time tracker and a spreadsheet. By then the month is over.

Margin you can trust.

Real revenue against real payroll, not hours times a hoped-for rate.

Know before you hire.

Idle capacity sits on its own line, so the hiring call is clear.

Re-price with evidence.

See how much free work each client gets before the renewal.

Add the CRM and each client's margin sits beside the deal that sold it.

What you get

Know your real margin

Every client measured against what they pay and what your team costs.

See unused capacity

Time nobody is billing for shows up on its own, so hiring calls are clear.

Drill in anywhere

By client, project, department or person, and every view adds up.

Spot free work

See how much extra each client gets beyond what they pay for.

Media margins, too

Know what you keep on every campaign after vendor and creator payouts.

Numbers you can trust

Missing contracts or costs are called out, so nothing skews the picture.

Compared

Profitability in Verbial vs Productive.io

Most agency profitability reports multiply hours by a rate on both sides of the equation, which turns over-servicing into revenue and makes idle time disappear.

CapabilityVerbialProductive.io
Revenue sideContracted revenue, straight-lined across the periodHours times billing rate
Cost sideSalaried cost absorbed at standard capacityHours times cost rate
Idle timeReported on its own line, not charged to clientsSpread into client cost
Over-servicingShows as servicing gap, reducing marginShows as extra revenue
Media pass-throughExcluded, reported as media gross profitOften counted as revenue
Time to first numberReads existing hours and invoices, so day oneFull implementation first
See the full Productive.io comparison →

Plans

Build a stronger agency.

Start with Starter, or talk to us about Growth and Enterprise.

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Works with

Better together, and nothing falls between them.

85% of retainerTime trackingAdd invoicing and approved hours become invoice lines for hourly clients and usage statements for retainers.See time tracking →Paid · $26,000InvoicingAdd time tracking and hourly invoices pull from approved entries. Deleted lines return to unbilled.See invoicing →3 deals won todayCRMAdd proposals and a won deal becomes an accepted proposal and first invoice. Nothing falls between.See the CRM →

By discipline

profitability framed for your kind of agency.

SEO agenciesDeliverable pricing hides how much labor each SEO retainer actually consumes.Read more →

Common questions

How do you calculate marketing agency profitability?

Contracted revenue per client per period (retainer plus pre-paid overage), minus fully loaded labor cost for that client and any media pass-through. Unabsorbed salary is reported as idle time, not client cost.

Who can see margins and salaries?

Admins only. Account managers and directors see revenue and budgets. Members and managers see hours only.

Does it need payroll data?

A fully loaded cost per person, with an employer burden multiplier. People with no cost are named on the data health panel, not costed at zero.

Start with profitability. Add the rest when it earns its place.

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