Retainers
Scoping, pacing, billing and repricing monthly retainers, the model most marketing agencies run on.
Guides
How to price agency retainers
Price retainers department by department from the people doing the work, target 50 to 60% gross margin on labor, and reprice at renewal from usage statements.
How to invoice retainer clients
Bill retainers in advance, send a monthly usage statement, pre-pay overages, keep pass-through costs separate, and run a dunning schedule that protects cash.
Blog posts
Time tracking for agencies: pace the retainer, don't police the team
Agency time tracking exists to pace the retainer by department: cap used, days left, projected burn. The rules per billing model, and who should see what.
How to price a marketing agency retainer (and stop giving work away)
A practical way to price drawdown retainers by department, write an overage rule that holds, and track the servicing gap so the account stays profitable.
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