Topic

Pricing

Pricing retainers and projects from real hours and real rates, with a margin target that holds at renewal.

Guides

September 3, 2026
8 min read

How to price agency retainers

Price retainers department by department from the people doing the work, target 50 to 60% gross margin on labor, and reprice at renewal from usage statements.

Blog posts

August 4, 2026
5 min read

How to price a marketing agency retainer (and stop giving work away)

A practical way to price drawdown retainers by department, write an overage rule that holds, and track the servicing gap so the account stays profitable.

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