Topic

Pricing

Agency pricing: how to price retainers, projects and hourly work from real cost and a margin target, in practical guides and operator notes.

Guides

Sep 3, 2026Pricing

How to price agency retainers

Price retainers department by department from the people doing the work, target 50 to 60% gross margin on labor, and reprice at renewal from usage statements.

Blog posts

Oct 9, 2026Pricing

Agency pricing models: six ways to charge, and what each does to margin

Agency pricing models for 2027: hourly, project, retainer, value-based, performance and hybrid, with the same work priced six ways and the margin on each.

Sep 25, 2026Pricing

Agency rate card: how to build one that protects your margin

How to build an agency rate card from cost in 2027, with a worked example, a copyable template and the review habits that stop your rates drifting below cost.

Aug 4, 2026Pricing

How to price a marketing agency retainer (and stop giving work away)

A practical way to price drawdown retainers by department, write an overage rule that holds, and track the servicing gap so the account stays profitable.

Crafted for the people who run agencies.

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