Growth
Scaling an agency past each plateau: when to hire, what to measure, how to protect cash and what makes the business worth more.
Guides
When to hire at a marketing agency (and when to let someone go)
When to hire at a marketing agency: the utilization, retainer load and pipeline triggers, the payback math on a new seat, and the signs pointing the other way.
Oct 2, 2026GrowthMarketing agency KPIs and benchmarks: the 10 numbers that run the business
The marketing agency KPIs that run the business: ten numbers with formulas, healthy ranges, warning thresholds, a worked scorecard and the fix when one slips.
Oct 2, 2026GrowthHow to scale a marketing agency past the seven figure plateau
How to scale a marketing agency from under $1M to $10M+: what breaks at each revenue stage, the hires that free the founder and the numbers to review monthly.
Oct 2, 2026GrowthHow marketing agencies are valued, and how to build one worth buying
Marketing agency valuation explained: SDE vs EBITDA, add-backs, multiples by size, earnouts and the drivers that move the price, with a two-year worked example.
Oct 2, 2026GrowthClient concentration risk: when one client is too much of your agency
Client concentration risk for agencies: measure top client share and a simple index, know the 20% and 50% flags, and dilute a big account over 18 months.
Oct 2, 2026GrowthCash flow management for marketing agencies: profitable on paper, short on payroll
Cash flow management for agencies: why a profitable shop runs short before payroll, how to read DSO, build a 13-week forecast and size a cash reserve.