Finance
Cash, cost and margin for agency owners: what to measure, what the numbers hide, and how to read them each month.
Guides
Blog posts
Invoicing for marketing agencies: the four billing models
Retainers in advance, pre-paid overages, hourly in arrears and media pass-through. What each one needs from your invoicing, with a real sample invoice.
Agency profitability: hours × rate is lying to you
Why the standard profitability report overstates your revenue and buries idle time, and how to work out real margin from contracted revenue and absorbed cost.
Agency operating software
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