Topic

Finance

Cash, cost and margin for agency owners: what to measure, what the numbers hide, and how to read them each month.

Guides

September 3, 2026
8 min read

Client profitability for marketing agencies

How to measure client profitability from contracted revenue and absorbed labor cost, with worked tables, benchmarks and what to do with a loss-making account.

Blog posts

August 25, 2026
5 min read

Invoicing for marketing agencies: the four billing models

Retainers in advance, pre-paid overages, hourly in arrears and media pass-through. What each one needs from your invoicing, with a real sample invoice.

July 7, 2026
5 min read

Agency profitability: hours × rate is lying to you

Why the standard profitability report overstates your revenue and buries idle time, and how to work out real margin from contracted revenue and absorbed cost.

Agency operating software

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