Client reporting software for SEO agencies
An SEO report has to carry the relationship through the months when rankings have not moved. Verbial fetches Domain Rating and estimated organic traffic straight into a report on your brand, and puts the hours delivered next to them, so a flat month still reads as a month of work.
The problem
The report is the only artifact most SEO clients read, and it costs a day a month to build by hand.
Metrics out of one tool, queries out of another, then a template that someone reformats anyway. A day per client, every month, for a document that is out of date when it lands.
That is when a client who has seen no movement starts asking what they are paying for, and it is usually the month the report went out late.
The one artifact that reaches the client's board is branded by a reporting vendor rather than by the agency that did the work.
How it works here
How SEO agencies set client reporting up
- Metrics fetched, not typed
- Domain Rating and estimated organic traffic come from Ahrefs for the domains in the report, refreshed on a schedule and on demand. Verbial supplies the Ahrefs access, so there is no key or subscription of your own to manage.
- Your brand, not a vendor's
- Your fonts, palette and logo across the report, the client portal and the emails it goes out in. Platform branding is hidden.
- Commentary that survives a refresh
- Your analyst writes the summary into the report itself. A refresh updates the numbers and leaves everything your team wrote alone.
The monthly report goes out on schedule from your own sending domain, with the trend, the work delivered and a written explanation of what changed on one page.
Common questions
Which SEO metrics are fetched automatically?
Domain Rating and estimated monthly organic traffic per domain, from Ahrefs, refreshed on a schedule and on demand from the report. Verbial supplies the Ahrefs access, so you do not need your own key or subscription.
Will a refresh overwrite what my analyst wrote?
No. Refreshing updates the fetched metrics only. Commentary, priorities and anything else your team typed into the report stays exactly as written.
Can reports be white-labeled for resellers?
Yes. Reports, the client portal, proposals and invoice emails all use your fonts, palette and logo, and platform branding is hidden throughout.
How do we report a month where nothing moved?
Put retainer usage beside the trend. The client sees the technical hours, the content shipped and the links earned against what they bought, which is the conversation that renews the account.
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