Client reporting software for SEO agencies

An SEO report has to carry the relationship through the months when rankings have not moved. Verbial fetches Domain Rating and estimated organic traffic straight into a report on your brand, and puts the hours delivered next to them, so a flat month still reads as a month of work.

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Why it matters

The report is the only artifact most SEO clients read, and it costs a day a month to build by hand.

Every report starts with the same morning of copy and paste.

Metrics out of one tool, queries out of another, then a template that someone reformats anyway. A day per client, every month, for a document that is out of date when it lands.

Month four is when the report has to work hardest.

That is when a client who has seen no movement starts asking what they are paying for, and it is usually the month the report went out late.

The document the client forwards carries someone else's logo.

The one artifact that reaches the client's board is branded by a reporting vendor rather than by the agency that did the work.

What changes

What changes for SEO agencies

A day a month back
The numbers arrive on their own. Nobody rebuilds the same deck.
The report looks like your agency
Your fonts, colors and logo. On the report, the portal and the emails it arrives in.
Your analyst's words stick
A refresh updates the numbers and leaves the writing alone.

The monthly report goes out on schedule from your own sending domain, with the trend, the work delivered and a written explanation of what changed on one page.

Common questions

Which SEO metrics are fetched automatically?

Domain Rating and estimated monthly organic traffic per domain, from Ahrefs, refreshed on a schedule and on demand from the report. Verbial supplies the Ahrefs access, so you do not need your own key or subscription.

Will a refresh overwrite what my analyst wrote?

No. Refreshing updates the fetched metrics only. Commentary, priorities and anything else your team typed into the report stays exactly as written.

Can reports be white-labeled for resellers?

Yes. Reports, the client portal, proposals and invoice emails all use your fonts, palette and logo, and platform branding is hidden throughout.

How do we report a month where nothing moved?

Put retainer usage beside the trend. The client sees the technical hours, the content shipped and the links earned against what they bought, which is the conversation that renews the account.

Keep reading

The rest of what SEO agencies run on.

Time trackingHours logged to one SEO bucket cannot answer what month three actually bought.Read more →ProfitabilityDeliverable pricing hides how much labor each SEO retainer actually consumes.Read more →Client reporting for every agencyCreate beautiful reports in minutes, explain the work clearly and keep every client confidently in the loop.See client reporting →SEO agenciesRankings move slowly and clients get nervous. Show the work and the trend line in the same report.See the whole system →

Built for how SEO agencies actually bill.

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