Gong alternatives for agencies: 8 options compared (2027)

Gong was built as a revenue platform for sales organizations that want to capture every customer interaction and turn it into coaching, forecasting and deal insight. Marketing agencies often land on a Gong alternatives search for a narrower reason. They want better coaching on prospect calls, without standing up a second enterprise sales stack beside the CRM, proposals and delivery tools the agency already runs.

This guide is for owners and sales leads at marketing agencies with roughly 10 to 200 people who are weighing Gong alternatives for agencies in 2027. It compares eight options, says plainly where Gong still wins, and explains how Verbial's sales-call coaching sits inside the agency workflow rather than in a standalone recording product. Vendor details and prices come from each company's own website as of November 2026, so check them again before you buy.

Quick answer: the best Gong alternatives for agencies

• Verbial: best for marketing agencies that want sales-call coaching on the same deal that becomes the proposal, the project and the invoice.
• Avoma: best for teams that want a meeting assistant with optional conversation intelligence and published per-recorder pricing.
• Fireflies: best for teams that already use an AI notetaker and want conversation intelligence on a higher plan.
• Fathom: best for teams that want a free individual recorder, with coaching metrics and scorecards once they move to Business.
• tl;dv: best for teams that want an AI meeting notetaker with published euro pricing, and a recorder Verbial can connect for scoring.
• Jiminny: best for revenue teams that want call, email and meeting intelligence with scorecards, sold on a custom quote.
• ZoomInfo Chorus: best for companies already in the ZoomInfo stack that want conversation intelligence tied to its B2B data.
• Salesloft: best for sales engagement teams that want conversation intelligence inside a broader revenue platform. Clari Copilot now lives here after the Clari and Salesloft merger.

Prices below were listed on each vendor's site in November 2026.

Why agencies look past Gong

Gong's own pricing page is clear about the commercial model: licenses are priced per user, there is a platform fee based on the number of users, and you request a customized proposal. That model fits a mid-market or enterprise revenue team. For a 25-person marketing agency, it often means paying for a specialist sales platform that does not issue the retainer invoice, pace the hours or show whether the client is profitable.

The product is also a different job. Gong describes itself as a Revenue AI OS: capture every interaction, analyze what is working, and automate what happens next. That is a strong fit if sales is the center of the company. In an agency, the sale has to become a scoped proposal, a project, a retainer and a delivery team. A standalone conversation platform can coach the call and still leave the owner stitching the rest together.

The eight Gong alternatives

1. Verbial: sales-call coaching inside agency management software

Verbial is agency management software for marketing agencies, with CRM, proposals, time, invoicing and margin in one system. Sales-call coaching is built into that workflow, not sold as a separate recording platform.

You keep the recorder you already use. Connect Fireflies, tl;dv or Granola, and Verbial picks prospect calls out from internal meetings and client calls. Each prospect call gets a score out of 100 across discovery, pitch, qualification and close, plus an outcome: order, advance, continuation or no sale. Reps get up to five coaching points, each quoting the line it is about, with the time it was said and a link to the recording. The scorecard sits on the call and on the deal it belongs to.

The rubric is fixed, not a vibe. It looks for SPIN-style discovery questions, a pitch that answers a need the buyer has already stated, a MEDDPICC qualification checklist, and a close that leaves with a dated next step. The AI finds the quotes and checks them against the transcript; fixed rules award the points. Talk time can raise a flag, but it never changes the score. An admin can correct a point and add a note. Reps see their own calls; admins see the team.

Sales-call scoring and coaching are included on Verbial's Pro and Enterprise plans. Public plans and prices are on the pricing page, last checked in November 2026.

Verbial is the right comparison if you want coaching in the same place as the pipeline, the proposal and delivery. It is not a like-for-like Gong replacement. It does not record the call itself, and it is not trying to be an enterprise revenue operating system.

2. Avoma

Avoma is an AI meeting assistant with scheduling, notes, CRM data entry and optional conversation intelligence. Its pricing page lists Startup at $19, Organization at $29 and Enterprise at $39 per recorder seat per month, billed yearly, with viewers and collaborators free. A 14-day trial of the Organization plan is available.

Full sales call scoring and coaching sit on a Conversation Intelligence add-on at $29 per seat per month, billed yearly. Organization includes limited conversation intelligence. If your main need is notes and a lighter coaching layer, Avoma is a straightforward, published-price option. If you also need the proposal, the retainer and client margin in the same product, you will still be running a second system.

3. Fireflies

Fireflies is a widely used AI meeting notetaker. Its pricing page lists a free plan, then Pro at $10, Business at $19 and Enterprise at $39 per seat per month, billed yearly (monthly prices are higher on Pro and Business). Conversation intelligence and team analytics appear on Business and Enterprise.

That makes Fireflies a practical first step for an agency that already records calls and wants search, summaries and some coaching insight without buying a full revenue platform. It still leaves pipeline, proposals and delivery somewhere else. Agencies that use Fireflies already can also connect it to Verbial, so the same recording can feed a scorecard on the deal.

4. Fathom

Fathom publishes a free individual plan with unlimited recordings, transcriptions and instant AI summaries. Team plans start at $15 per user per month billed yearly, with a two-user minimum. Business is $25 per user per month billed yearly and adds CRM field sync, a deal view, coaching metrics and AI scorecards. Enterprise is $35 per user per month, billed yearly only. Paid plans carry a 90-day money-back offer on the pricing page.

Fathom is a simple way to start. Coaching depth arrives on Business, and the product is still a meeting assistant rather than an agency operating system.

5. tl;dv

tl;dv is an AI meeting notetaker for Zoom, Google Meet and Teams. It summarizes meetings, can log notes to a CRM, and describes itself as a sales coaching platform that tracks playbook adherence and surfaces coaching opportunities. Its pricing page lists a free plan, Pro from €18 per seat per month billed yearly, and Business from €29 per seat per month billed yearly, as of November 2026.

For an agency that wants a notetaker with public euro pricing, tl;dv is easy to evaluate. It is also one of the recorders Verbial can connect, so you can keep tl;dv for capture and still score prospect calls next to the deal.

6. Jiminny

Jiminny calls itself a revenue and sales intelligence platform. It captures email, phone and video, produces searchable transcripts, logs summaries to the CRM, and offers instant AI feedback, scorecards and playlists of strong calls. A Scoro case study on Jiminny's site shows it in use at a professional services software company.

Pricing is not listed. The pricing page says there is no platform fee, there is a one-time setup fee, the minimum contract is 12 months, and you can try the full product for 14 days. Check current pricing with Jiminny if this is the category you want.

7. ZoomInfo Chorus

Chorus is ZoomInfo's conversation intelligence product. The product page says it captures and analyzes customer calls, meetings and emails, provides transcriptions and insights, and helps teams coach from those conversations. ZoomInfo also lists an AI sales coach in its product set.

There is no public price. You contact sales or start a ZoomInfo trial process, so check current pricing. Chorus makes the most sense when the agency, or a parent group, already buys ZoomInfo data and wants conversation intelligence in that same stack.

8. Salesloft, including Clari Copilot

Salesloft Conversation Intelligence records, transcribes and analyzes sales calls, then pushes summaries, follow-ups, call scoring and coaching moments into seller workflows. It also offers real-time guidance during calls. Pricing is not published; Salesloft's pricing URL leads to a demo request, so check current pricing with them.

This is also where Clari Copilot went. Clari, which had brought Wingman in as Clari Copilot, completed a merger with Salesloft in December 2025. In September 2026, the combined company moved to the Salesloft brand. Clari Forecast keeps its name; conversation intelligence continues under Salesloft. The old wingman.so domain is no longer a product site. If you have been comparing Wingman or Clari Copilot, look at Salesloft Conversation Intelligence as it stands today.

Salesloft is a strong fit for a sales engagement team that already lives in cadences and wants coaching in that system. It is still a revenue platform, not agency management software.

How to choose a Gong alternative for an agency

Start with the job, not the feature list.

1. If you only need recordings, transcripts and summaries, start with Fathom, Fireflies or tl;dv. Their published plans make the cost easy to see.
2. If you want call scoring and coaching but are happy to keep sales in a specialist tool, look at Avoma's conversation intelligence add-on, Jiminny, Chorus or Salesloft.
3. If the call has to become a proposal, a project and a billed retainer, and you want the scorecard sitting on that same deal, look at Verbial.

Gong still wins when you need an enterprise revenue platform, a large sales team, and a customized proposal that includes a platform fee. That is a real category. It is just a different category from running a marketing agency.

If you want to see how sales-call coaching looks next to the pipeline and the proposal, visit the pricing page.